Embrace The Suck

“Embrace the Suck is a brutally honest field manual that will empower anyone to turn adversity into an advantage so that you can overcome any setback and dominate life. Brent Gleeson delivers the goods through his real-world experience as a Navy SEAL warrior and leadership expert.”

Bedros Keuilian, Bestselling Author of Man UpCEO, Fit Body Boot Camp

“No matter how you define success, the path to achieving it will require determination and resilience in the darkest of moments. In this no-nonsense self-help guide, you’ll learn that in order to fulfill your goals, you have to be willing to Embrace the Suck.”

Todd HymelCEO, Volcom

“This riveting step-by-step manual boils it down to the one founding principle we are taught in the SEAL Teams – you have to learn to “embrace the suck”. I highly recommend this book to anyone looking to level up with a proven process to overcome the adversity we all face in life and business!”

Jason Redman, US Navy SEAL (Retired)NYT Bestselling Author of The Trident and Overcome

“A book like this deserves its own category. Embrace the Suck is a book about resilience, personal development, and self-mastery. Each chapter is full of engaging stories of Navy SEAL missions complemented with real-life application for readers. This book screams, take action with your life. Indeed a work of art that I won’t soon forget.”

Alex Sanfilippo Creating a Brand
Embrace The Suck Book Cover


The Navy SEAL Way To An Extraordinary Life

During the brutal crucible of Navy SEAL training, instructors often tell students to “embrace the suck.” This phrase conveys the one lesson vital for any SEAL hopeful to learn: to lean into the suffering and get comfortable being very uncomfortable. In this powerful, no-nonsense guide, Navy SEAL combat veteran turned leadership expert teaches you how to transform every area of your life—the Navy SEAL way.

How can anyone develop the mental fortitude necessary to dominate their battlefield? Gleeson breaks it down to a Challenge-Commitment-Control mindset. He reveals how resilient people view difficulties as a Challenge, where obstacles and failures are a blessing and opportunity for growth. Next, they have a strong emotional Commitment to their goals and are not easily distracted or deterred. Finally, resilient people focus their energy on things within their Control, rather than fixating on factors they can’t impact.

Embrace the Suck provides an actionable roadmap that empowers you to expand your comfort zone to live a more fulfilling, purpose-driven life. Through candid storytelling, behavioral science research, and plenty of self-deprecating humor, Gleeson shows you how to use pain as a pathway, reassess your values, remove temptation, build discipline, suffer with purpose, fail successfully, transform your mind, and achieve more of the goals you set.

What To Expect

  • Chapter 1: Pain is a pathway

    • The ETS Pain Transformation Process
    • Great, So What Now? Recommended actions steps
  • Chapter 2: You got dealt a bad hand, get over it

    • Story
    • Unfuck yourself and move on
  • Chapter 3: Oh, and maybe your values are all wrong

    • The values-check playbook
  • Chapter 4: Taming temptation tiger

    • Perspective, focus, follow-through
  • Chapter 5: If you ain’t failin’, you ain’t tryin’

    • How to fail successfully
  • Chapter 6: Do something that sucks every day

    • Grit and resilience training module
  • Chapter 7: Choose wisely what you suffer for

    • Finding passion & purpose in your suffering
  • Chapter 8: Win more through discipline and accountability

    • Mechanisms for improving discipline; characteristics of winners
  • Chapter 9: Modeling Mindset & Behavior for Violent Execution

    • ETS Outcomes Pyramid & Execution Framework – Goals & Planning
  • Chapter 10: And remember, we’re all gonna die, so get off your ass - King Richard Quote

    • Working backwards from the end

About The Author

Brent Gleeson is a Navy SEAL combat veteran with multiple combat tours to Iraq and Africa and other theaters of war. Upon leaving SEAL Team 5, Brent turned his discipline and battlefield lessons to the world of business and has become an award-winning entrepreneur, bestselling author, and acclaimed speaker and consultant on topics ranging from leadership and building high-performance teams to culture and organizational transformation.

Brent is the Founder and CEO of TakingPoint Leadership, a progressive leadership and management consulting firm with a focus on business transformation and building high-performance cultures. Brent holds degrees in finance and economics from Southern Methodist University, certificates in English and History from Oxford University in England and a graduate business degree from the University of San Diego. He is the bestselling author of TakingPoint: A Navy SEAL’s 10 Fail Safe Principles for Leading Through Change, which was a #1 New Release on Amazon in Organizational Change and Business Structural Adjustment.

Brent Gleeson

Leadership Speaker
Former Navy SEAL
Award-winning Entrepreneur
Bestselling Author